It has reached that time of year again, where everyone in winding down, putting down their promotional pens, stepping away from their branded computer mice and getting ready to fill their corporate gifted champagne flutes and celebrate during this great holiday season.

Thankfully here at the BTC Group we have a lot to celebrate about this year! 2011 has been extremely kind to BTC Group, starting off amazingly in January winning the prestigious BPMA award for campaign of the year. This was thanks to an remarkable project taken on by our sales staff to support one of our client’s sponsorship of the Formula 1 Grand Prix at Silverstone.

A few months later BTC Group helped bring the Promotional Merchandise world further into the 21st Century through the launch of their Promo Gifts App. This magnificent application, now available in the ITunes app store, allows customers to intuitively browse through BTC Group’s extensive range of products. We are very proud to achieve what we aimed to achieve through this benchmark App and the response has clearly exceeded all of our expectations.

The month of October allowed BTC Group to display really just what we are capable of with two ground-breaking events. The first and foremost event, BTC Group LIVE 2011 took place on the 12th of October. This extravaganza followed the success of its last VIP showcase in 2009. With over 7000 products on show that astounded visitors leading to over a thousand enquiries on this day alone.

If BTC Group LIVE 2011 wasn’t enough for October, BTC Group also went into the history books with their impressive new printing machine. BTC Group introduced the MHM S-Type to its state of the art factory just outside London, in Hayes Middlesex; this machine is the only one of its type in the whole of the UK. This 16 Station, 14 Colour Print Machine is bursting with innovation, not only does it mean we are able to print more intricate art work, but this machine is in line with our ISO14001 by being environmentally friendly.

November saw the BTC Group added into the prestigious list of companies who provide award winning service, at verygoodservice.com. This exclusive website brings together companies across the UK deliver nothing short of very good service, and BTC Group are proud to be members of this prestigious family and strive to do everything in our power to maintain our award winning status.

As a whole you can see it has been a very successful year for us here at BTC Group, and with several developments already in the pipeline, 2012 is shaping up to be just as good, if not better! Best of Luck and a Big Thank You to Everyone who was helped us and associated with us this year, wishing you all the best and hope to see you all again in the New Year.

BTC Group has adapted the way in which their continuously evolving innovative website works, to integrate over 40 Videos for their selection of pens. these great informative videos are kindly provided by the Pen Warehouse through their promotional.tv website. BTC Group are proud to boast an extensive amount of products on our website reaching the thousands, our extensive selection of pens already possess great images that show the pen in an have become easier to learn about, with over 40 of our top pen products having an assisting video that describes the pen in much more detail.

Due to being in a continuously moving industry, inducting some new technological methods is a must for us to carry on leading by exampe in the world of promotional merchandise and promotional clothing. The application of video on the internet is always rapidly developing, with the average internet video user watches over 180 videos a month, and this number will keep on growing.

Video is a great way to continue to personalise a businesses interaction with its current and potential customers. At BTC Group we keep customer service at the heart of all our operations, and strive to continually make our website an interesting source of knowlege for people interested in promotional products or clothing.

On the BTC Group website we have already introduced a great interactive 3d virtual sample tool which allows users to make mock up visuals themselves, to see what their logo would look like on hundreds of products. Now this introduction of videos to our pen products is just the start of something that we should in the near future be introducing to a great number of our products. Our Pen videos were fantastically produced by One of our admirable suppliers, PenWarehouse. It is great to see such a fast moving forward thinking industry at work, with all aspects, from suppliers to distributers working in a cogwork like system, to make this world of promotional merchandise, better well known through all forms of innovative technology.

(Click Image For Example of Pen Video)

BTC Group have been proud to have been a part of Children in Need for several years on several occasions supplying the full merchandise for the BBC’s Children in need schemes. BTC Group have always been involved in charities ever since its existence in 1977, being a company that believes in helping others, we keep schemes like BBC Children in Need at the very heart of our operation.

CHildren in need itself has been around since 1980, and since this time has amazingly raised over £500 million for children who are less fortunate than others, around the world. The main highlight of the whole Children in Need appeal is the annual televised Charity event that is generally held in the month of November every year. This event takes place at the BBC Television Centre in London.

One of the main reasons Children in Need can work so well with promotional merchandise is because of it’s easily identifiable mascot “Pudsey Bear.” Pudsey was created in 1983 by the BBC designer Joanna Ball. Pudsey is actually named after the designers hometown, Pudsey in West Yorkshire. Pudsey bear has been reproduced, made completely from plants and vegetation, in Pudsey Park, near the town centre of Pudsey. Pudsey was launched in 1985, by the BBC as brown bear, but this design was amended in 1986 to be yellow bear with a bandage, as you see it today. in 2009 Pudsey Bear went through a redesign and the designers came back, with a friend for Pudsey, a brown bear, donning the same style spotted bandage. Which has led to the “Show Us Your Spots” Campaign, which invites people of the public to don spots in different ways, and through different mediums.

The “Show Your Spots” campaign has been great with promotional merchandise, creating dotted promotional items for different places and different situations. One of the more popular promotional items is the show your spots t-shirt, or the stick on spots that you can dot around your car. The promotional possibilities are really quite vast, with this campaign, including the image of Pudsey and his new friend Blush, children in need promotional gifts, and promotional clothing. just keeps on growing.

BTC Group have actually received a statement from the BBC Children in Needs saying “Thank you so much for everything you have done for the charity” the statement then goes on to say “merchandise sales are significantly up year on year.” Well here at BTC Group we would like to take this chance to say a Big Thank You to the BBC for letting us be a part of such a great cause, and hopefully we can continue to be a part throughout the future.

Promotional Mobile Phone Products Make Functional Business Gifts

Many companies achieve marketing success with tried-and-true business gifts, like promo pens or printed magnets. At the same time, others like to stand out from the crowd and opt for more unique logoed items. If you would like to make sure that you stand out during your next marketing campaign, you might consider using promotional mobile phone products to advertise your business. These unique printed gifts are a great way to give your company the edge it needs in the very competitive world out there.

Most of your clients have mobile phones, which makes phone-related promo items an easy choice that will appeal to a wide audience. Whether you opt for desktop phone stands or holders that protect their phones while on the go, they are sure to appreciate such a useful gift that fills a need.

Instead of your client’s phones lying on their desks, give them one of our promo mobile phone holders. They are quite stylish, especially the Lexington phone holder, and will look good on any desk. Or for an option that is unique and fun, you could also consider our Mobile Phone Deck Chair.

You can also take it a step further and present your client with a very impressive business gift: a mobile desk stand that comes with a card reader and charger.

If some of your clients are always on the move, then you might want to give them a Sockie Mobile Phone Holder. This item comes with a strap to hang the phone around the neck, which is very convenient as it means they have their hands free to do other things. If a call comes through, they have your phone with them, wherever they are.

Achieve the high impact marketing you are looking for by using our promotional mobile phone products in your next advertising campaign. The results are sure to exceed all your expectations.