Promotional Metal Pens Foster Goodwill Among Banking Customers
Banks and their customers have a reciprocal relationship. Banks provide loans and other financial services, while customers provide the funds that make the daily business of banking possible. Because customers truly are the lifeblood of the banking industry, it is important that banks show their appreciation from time to time by going a step beyond the usual. One excellent and time-tested method for doing this is to give away free promotional items. Promotional metal pens are one possibility that could make a lot of sense.
Imprinted pens are consistently the most popular kind of branded promo item in existence, and for good reason. Everyone needs reliable writing instruments, and giving them away is an easy way to gain goodwill. But bankers have not always had the best reputation; the miserly banker has been a persistent cultural stereotype. Banks, despite the reciprocal relationship they enjoy with their customers, often do not enjoy a reputation for generosity. So for banks giving away logoed pens, promotional metal pens might make an excellent choice because they have an elegance – even a classiness – that is missing from a normal pen that might be chosen as a free business gift.
Banking customers might not see the financial institution they patronise as possessing a generous spirit. But give them one of our attractive, engraved dual-coloured Verve Ballpens, for example, and they are going to take immediate notice, of this you can be sure. Just like that, you will change from the place that charges interest to the place that takes interest in the welfare of its patrons.
The reciprocity between banks and their customers is real, and should be acknowledged by any bank smart enough to recognise the importance of good public relations. Even if a bank’s clientele has felt overlooked or taken for granted in the past, one of BTC Group’s elegantly-crafted promotional metal pens can remedy that situation in a hurry. Giving away something classy like a customised metal pen is not just good advertising, it is also intelligent business practice.