With winter fast approaching you will see that there are plenty of safety warnings out there. They are telling you to make sure you keep warm, make sure you drive carefully and to be safe in the darker evenings. But we are rarely told to keep hydrated, which is also a very important safety warning to abide by. During the colder winter months many people seem to neglect their daily water intake, assuming they need less water during the winter due to feeling less thirsty and not perspiring as much. This is absolutely not true our bodies need just as much water during the winter, if not more. It is important for health officials, or even just regular companies and people to promote the importance of keeping hydrated during the winter months.
Many people think that dehydration can only occur in the summer but it actually is accelerated during the cold weather and at high altitudes because the air we breathe is drier in such conditions. You will notice that when you breathe out your exhalation is foggy which is due to the fact that our bodies tries to humidify the dry air and heat it up to our body temperature. Because of this we can actually use up to two litres of water a day simply through the evaporation of our lungs. This provides an excellent opportunity for bottled water companies to spread awareness through promotional campaigns, for example promotional water bottles to help remind people to stay hydrated!
The winter months can also have cosmetic effects on the body; dry chilly weather can leave your skin cracked and flaky. It is important to keep your skin hydrated through drinking water regularly thus providing your skin with the correct hydration to stay plump and fresh. You can also avoid this with moisturising lotion and lip balm. The promotional lip balm industry is incredibly extensive; it would be great for companies to take advantage of these promotional products to promote good hydrated lips and skin as well as their company at the same time.
It is common knowledge that cold weather can put some stress on your immune system, which is why the flu and common cold thrive during these wintery months. Keeping the body hydrated is important if you want it to be able to fight illnesses. Your body needs to create mucous which is required for the mucous membrane which acts as a barrier that can catch and get rid of harmful bacteria. But in order for the body to create the needed mucous, it needs a sufficient amount of water to do this. Many people have hot tea and hot soups during the winter, which also helps keep up hydration. Companies looking to promote their business and hydration at the same time could give out promotional mugs. The promotional mug is one of the top promotional items of all time, so why not use it to not only promote your message, but to promote hydration at the same time.
Many companies have already invested in promotional products already, because it is a proven marketing medium, spending in some cases in millions of pounds a year on many different campaigns. Just one campaign about hydration during winter, could spread awareness just that much more. Using appropriate merchandise always helps a promotional campaign for this instance lip balms, promotional mugs and water bottles like this blue travel water bottle with carabina perfect for hydration on the go.