At the BTC Group we understand how important it is, to try and be the best of the best at whatever it is that you do. To be the best you have to beat the best, and one of the greatest ways of doing this is by having your “secret weapon” also known as your trump card.
The term trump card comes from the popular kid’s game top trumps. The way the game works each player is dealt out customised “trump” cards, which has several attributes on it, for example of cars, speed, acceleration and torque could be the attributes. A player will select their attribute, and the play with the highest value of this attribute will win the round with his “trump” card.
Taking this theory to the workplace, having a secret weapon that sets you apart from your competitors could always be a great thing, provided that your secret weapon is beneficial to your company. A great way of looking at it, is if you put your company attributes down on paper, and one of you attributes being marketing, if you are looking for the top trump on marketing, looking to beat everyone else, a great way to do this is by setting up a great promotional merchandise marketing campaign.
The market for promotional merchandise is becoming more and more popular by each day, which is a good and a bad thing. A good thing because it reduces the cost in the items you are buying, bad because everyone seems to be doing the same thing. Most companies you see with such a strategy, stick to what they know, printed t-shirts, printed pens and printed mugs, which is a good choice, but it’s not jumping out from the crowd. If you want to push the bar a little, you need to think outside the box. Or sometimes the answer is right in front of you. At BTC Group LIVE 2011, you will be able a great range of innovative promotional products, which includes, personalised top trumps! You are able to personalise this house hold name card game, to whatever you want, being different and new.
This fun alternative to promotional merchandise, not only brings impressions during the playing of the game, but through people showing it off as well. If you imagine someone taking an interest in your company and you then show them this item, they will be absolutely blown away!
If you would like to learn more about this product, or any product we are having on display at BTC Group LIVE please do not hesitate to E-mail us here or visit here, and apply for your invitation to BTC Group LIVE 2011.