Generally speaking the promotional industry isn’t too different from the worlds of retail and fashion. As a matter of fact you will notice several distinct similarities between popular promotional products and the retail market, same again with fashion wear and the promotional clothing market. It is quite obvious not everything from the world of fashion will make it in the world of promotional clothing, but elements do find their way across and work very well promotionally.
Colours and colour combinations play a very important role in fashionable items, knowing what colours clash and what works well together seems to be an art of its own. My research shows two quite prominent colours running throughout fashionable trends for winter 2014; these colours are wine and royal blue. Whether used together or individually, these colours are popping up all over the fashion world for winter clothing. What you will find though is that red in general will be an incredibly popular theme in stores and at fashion shows around the world, so I expect that red promotional clothing could also be quite prominent this winter!
The second trend is more of a style of clothing rather than a specific colour or pattern, and that is tailored wear. Although tailored clothing is already promotionally popular generally for men, according to fashion trends it could be something we will see becoming increasingly popular for women too. Women’s power suits could be a fantastic trend, where only the sharpest styled dressing will do. The feminine influence over menswear can see an increase in the promotional use of fashionable blazers, waistcoats and button shirts and not only in the service roles. One main reason I personally feel this could do so well in the promotional world is because embroidered tailor wear looks absolutely fantastic, be it uniforms, or exhibition wear, embroidery really does give tailored clothing that extra executive look that is hard to achieve with other forms of clothing.
Okay since we’ve had a colour, a style, it’s only fair that we finish with a pattern that could translate into the promotional clothing marketing from world fashion trends. One of the big themes you will see in the world fashion this winter is geometrical shapes, whether it is made from material, or a pattern in the cloth, geometrical shapes seem to be a very popular notion. Now when it comes to promotional clothing, I understand that patterned cloth isn’t the best option, and random geometrical cuts into the material isn’t exactly possible unless you’re going fully bespoke. That is why if it was a geometrical theme you were going for, I’d recommend going with a geometrical design with your branding, whether its screen printing or embroidery. A huge part in what makes a promotional clothing item great is its branding, and being smart with your branding incorporating fashion trends is definitely on the right track to producing something special.
There is nothing to say that these are going to be definite best sellers in promotional clothing ranges, nor is it the be all and end all of your choices, they are just observations made by me personally, this blog is designed to provide a couple of ideas, that allow you to think outside the box when it comes to the thought selection and branding behind your future promotional clothing choices.