It seems like the UK has experienced its longest winter, but the good news is the weather is starting to look up and summer seems to be joining us in full swing. With the change in weather comes a change in clothing, no longer do we cover ourselves up in warm jackets, jumpers and Hoodie.
So why does fashion matter in a business to business situation? To understand this, you need to know that according to statistics by far the most popular item of clothing companies use for advertising and promotional purposes is the promotional T-Shirt. Yes it is true that companies can still distribute the promotional t-shirt all year round, but during the summer is when it comes into its own. The whole point of promotional merchandise and clothing is for it to be seen, and fair enough people are likely to wear promotional t-shirts in the winter, but they will most probably be covered with a jacket or hoodie, thus losing the impressions they possibly could have gained if the weather was better.
Another reason why fashion matters in the promotional industry again has to do with the fact that promotional clothing needs to be seen, if a company produces a promotional t-shirt that is deemed highly unfashionable, the likelihood of it being worn is quite low. Many companies try to keep up with the latest in fashion designs when thinking about promotional clothing, because the more the item is worn, the more it will be seen.
Another aspect you will need to consider is competition, even if you have all aspects right so far, you are following fashion to best of your ability and distributing t-shirts during the summer, a person still may choose to wear another company’s t-shirt over yours simply to the fact that it looks better. The best way to combat this is to try to appeal to your targeted demographic, for example if your demographic is people over the age of 40 they are less likely to wear the same style t-shirts as teenagers.
If you endeavour to try and follow these rules, not only for just promotional t shirts but all of your promotional clothing items, it may even work for your promotional merchandise campaigns, the fact of the matter is if an item is current, popular and has the ability to be branded, it will most probably make for a good promotional item.