In marketing management, your budget very seriously, it is because of this that decision making can be very difficult. One bad, expensive decision could be extremely detrimental to a company, which is why so many companies can see the advantages of promotional merchandise, but don’t like to take risks with them. Many companies choose lower level merchandise such as printed mugs and printed pens, just because it definitely lessens the risk on the budget, but I encourage you to look outside this comfort zone and try something new, something that up to date something technical likes computer and IT promotional merchandise.
One thing that sets this group of products away from the rest is functionality. If in this day and age your company is not using a computer at least at one level of your business, you are seriously technologically behind. Some people are scared to move to computing due to the risks of loss data, yet if you back up regularly your data should be in fact less volatile then paper based information. One great tool to back up files is flash drives, which coincidentally are also considered as the number one useful promotional item on the market according to new industry research by the BPMA (British Promotional Merchandise Association.)
The design behind computer and IT Merchandise really does keep itself updated and keeps with the times, you will always know when purchasing an item in this category that you will be getting something that looks good and will be used, because the moment technology changes, the products change with it, and immediately the previous defunct products leave the market.
Now just because the word technology is used, generally people have the pre-assumption that these products are going to be expensive, and yes it is true, some of these products do have a higher budget bracket range, but you don’t have to buy from this range if you don’t have the budget for it, there are lower budget items also, which are still technologically great. Flash pens are very affordable, although they may be slightly more expensive than your average ball point pen; the increased functionality of this item is undeniable. If you do have more room in your budget don’t be afraid to use it in IT Merchandise because when used smartly you will definitely be satisfied with the results.
Computing and IT merchandise, doesn’t just mean computer components, it can also be mousse mats, cd holders and wrist rests, the great thing about this category is the budget is so widespread there really is a product for every budget and every person.