High Visibility Clothing – Make sure your logo is always on show

The wearing of High Visibility safety workwear is now mandatory in many countries across the world and the promotional clothing market has not been slow to spot the potential advertising opportunities offered by this change in the law over the past 25 years.

When you think back to how poorly workers were dressed from a safety perspective 25 years ago it is hardly surprising that so many lives were lost. Roadside workers were more often than not dressed in dark trousers and jackets at all times of day and night. It was basically the responsibility of the drivers to spot these workers and often they did not until it was too late. These day we see promotional hi vis clothing everywhere we go and rightly so. It would seem that whatever a worker is doing whether it’s delivering the post or milk. Working o a building site or helping children across the road they can all be seen from a long distance thanks to printed high vis jackets and especially printed high visibility hats.

The promotional textile industry are always on the look out for new ways to get their garments into the marketplace and when it became law to wear hi vis caps and hats they saw this as a great opportunity. It makes perfect sense because printed hats and especially those made from fluorescent materials can be seen from a long way away. The hats are generally printed because in many cases they incorporate a hard had element rather than just being cotton.

Unsurprisingly the vast majority of these promotional hi vis hats are made in China. The simple reason for this is that the Chinese have much lower labour rates and can therefore sell them well below European suppliers. However the UK market still gets a reasonable amount of work from the promotional items from a branding perspective.

BTC Group screen-print and embroiders a large number of high visibly jackets, Hi vis polo shirts and of course their matching headwear at their headquarters in Hayes, Middlesex. Their in-house capabilities are recognised as being some of the very best in Europe. In addition to branding more than 2Million pieces of promotional clothing they also print other business gifts that include printed pens, printed umbrellas and even promotional bone china mugs.

So whatever you are looking for in the promotional clothing market and especially items such as High Visibility jackets or Hi Vis caps then so please give us a call on 0845 612 3600