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BTC Group attends European Expo in Dussledorf
Our BTC Group Marketing and Account teams visited Dusseldorf 11-12th Jan for the 50th annual PSI Trade Show, the exhibition for the international trade network of the promotional product industry.
The PSI Trade Show is an essential platform brings together suppliers and distributors and showcases the latest trends and innovations for 2012. The team visited the show with the customers in mind and were seeking out new ideas for upcoming promotions.
With more than 900 exhibitors, advertising efficiency of promotional products was the central theme. Once again, the PSI covered a large range of themes. Besides new products and inventions, there was information on the value chain including finishing technologies, product protection, market strategies and much more. All these are benefits we can pass on to our clients.
Of particular importance in this context is the first Europe-wide empirical study on the advertising efficiency of promotional products which was presented to manufacturers, distributors, associations and the press by the Association of the German Advertising Industry during the opening ceremony on the first day of the fair. The study focuses on the question of how the media value of promotional products can be measured and rated in comparison with other advertising media. Interestingly, this is similar to the recent survey carried out in the UK by our own industry body, the BPMA (British Promotional Merchandise Association).
Please call us on 0208 569 2250 or e-mail marketing@btcgroup.co.uk if you would like further info on the latest products and innovations, or if you are interested in the BPMA survey results.
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