Promotional Paper Products – The Most Cost Effective Of All promotional Gifts

In terms of promotional merchandise it is fair to say that promotional paper products probably offer the greatest value of all. The obvious reason could be that paper is far less expensive than other materials but it’s more to do with where these business gifts end up being used.

It is a fact that any promotional gifts that end up on a clients desk will get a very high cost per view rating. Take for example promotional memo pads or promotional memo blocks. Both of these items make great promotional gifts because they will remain in view of your client for many weeks whilst they are at work. A promotional memo pad will usually hold at least 100 to 250 pages and a promotional memo block will hold double that number. The many advances in printing techniques has meant that a product which only a few years ago could be printed in a couple of colours can now be branded in full glorious Technicolor. This makes them ideal as advertising mediums for any great looking products such as fashion products or cars.

Promotional Calendars may be seen to on their way out because we are in the digital age yet it is unusual to go into any office these days and not find some sort of promotional calendar on view. Manufacturers of such paper promotional items have developed new ways to present calendars, they now comes as clever pyramid shapes, squared and even printed up as promotional pen pots. The only limitation is the imagination of the designers.

Promotional Sticky Notes have been the most popular paper promotional product for some time. The original 3M Post It Notes had a free run for a number of years before similar and far less expensive printed sticky notes became available. These come in all shapes and sizes and you can select  multicolour sheets now as well. In order to increase the value of these great corporate gifts the manufacturers of printed paper notes have begun to add hard backed covers, page markers etc. This has been very successful and there are many of these great promotional items out on the market.

Promotional Notepads and desk pads may again at first appear to be promotional products form the past but nothing could be further from the truth. They are still sold in their millions because people need to be able to jot down quick notes when on the move, in the car, at home or wherever and it’s much easier to do that with a printed pen then having to open up a lap top computer.

Printed desk  pads are still used in many offices and especially at trade counters in retail situations. Clever designers can include not only lots of product information for their own staff and customers but also a calendar as well. These desk pads can also be made in any shape and colour.

It stands to reason when it comes to promotional paper products that the more you take the less they cost. Even this truism can now be challenged as many of these items can be printed digitally at less cost than short run litho jobs.