Promotional Sunglasses  -  How To Keep Your Competitors In The Shade

OK I accept that this is Great Britain and therefore promotional sunglasses may not be the number one business gift that you think of every time but they do have their place in the market. The fact is that branded sunglasses are cool, almost everyone wears them when that yellow thing in the sky makes an odd appearance and of course there is a small section of society who wear them at night in dark rooms but let’s not go there.

Promotional sunglasses really started to take off as business gifts with the advent of the Ray ban Aviator glasses. Then when Tom Cruise wore them in Top Gun the marketplace for promotional glasses exploded and many different manufacturers jumped on the bandwagon. They have become the fashion item that one must have very much in the same way as branded handbags. The problem is that just like those handbags the fakers have been able to copy the original with an amazing ability. One only has to go to any European country like Italy, Spain Turkey or France to see hundreds of usually African street sellers offering copies of every type of handbag and sunglasses in the world.

One exception to this is the Oakley brand of metal sunglasses. The fantastic promotional sunglasses have a very unique appearance and because they are made from metal they are very difficult for the copying industry to make. The reason for this is that with plastic sunglasses the moulds and tools are pretty simple to make whereas the metal ones are much more difficult.

Many genuine manufactures have copied the styles of the original Ray Ban and other makes of glasses but not closely enough to infringe patent or design rights. This means that there is a wide range of promotional sun glasses available form as little as 0.87p per pair. Now that’s an impressive price and it’s easy to see just why so many companies give these great promotional gifts away in their thousands at festivals, fairs and outdoor events.

The branding of promo sunglasses is pretty straightforward, they are usually pad printed, screen printed or hot foil blocked down the side of the arms. However if the quantity and budget is large enough it is possible to have an entirely bespoke pair of promotional glasses made. How much cooler would it be to give them away as promo gifts instead of printed T-shirts or cheap plastic pens.

So whatever you need in terms of promotional merchandise or promotional clothing BTC Group can organise it all for you. Please call us on 0845 612 3600 today for further details.