Now virtually obsolete the fax was seen as being as big a game changer at that time as the Internet of Things is today. Imagine having to type a quotation on headed paper and wait two days for it to arrive by post with your client. We’re told these days that business is all about the future however if you don’t know where you’ve been how do you know where you’re going?
Our first forays into the world of commerce came through the medium of sport and being reasonably close to the BBC studios in White City meant being asked to create many weird and wonderful things from merchandise for Dr Who’s Daleks to the now world famous BBC Sports Personality of the Year Award. We were regularly challenged to make the impossible happen and we did just that. In our world you simply cannot miss a deadline or let a client down. This attitude became part of the DNA (another thing not discovered in 1977) of BTC Group and that remains a factor in our success to this day.
Our success with in-house screen printing presented many opportunities to supply high profile events such as T-shirts for the first Live Aid concert at Wembley in 1985 and the ITV Telethon in 1990. Our production facility continued to grow ever larger in the preceding years with the introduction of automated print machinery and the very latest embroidery machines. Our ability to brand clothing and promotional merchandise in-house has continued to be our unique selling proposition and we now brand more than 1M items every year.
The mid 90’s saw BTC Group take over the design and creation of the McDonald’s Birthday Party Programme resulting in the production of more than 15M party bags with more than 150M associated products. As our company grew to more than 50 staff so too did our expertise in importing products globally resulting at that time in the larges ever order for Silicon wristbands for the “Beat Bullying” campaign launched by the BBC.
The early years of the 21st century bought Ethical Trading to the fore. BTC Group became the first company in our sector to join the Ethical Trading Initiative where we played an important role in educating our clients and our industry partners in the importance of ensuring that the products we purchased were made in factories that complied with the ETI Base Code. We are still members of the ETI today and along with our membership of the Supplier Ethical Data Exchange (SEDEX) we continue to protect our supply chain workers and our clients’ brands.
London 2012 presented us with another opportunity to be part of a sporting event when we made the special wallets presented to the Chinese government by London Mayor Boris Johnson when taking over the responsibility for the next Olympic Games. Once again our supply chain was challenge to prove that the cattle used in the production of the leather were not reared specifically for their hides!
BTC Group have continued to grow and evolve into a real driving force in the world of Promotional Merchandise. With some of the best name clients on the planet, many of whom have been with us for 20 years or more we continue to go about our business quietly and professionally.
Our partnership with our World Advertising Gifts Exchange (WAGE) colleagues around the world gives us a truly global reach ensuring that our clients can be serviced on any continent at any time of day.
In 2016 our sales team received a very specific quote for a flag that would eventually find its way up to the International Space Station with Tim Peake! On 25th December Tim gave Stoke City fans around the country a Christmas treat when he tweeted the photo of the Stoke flag, produced by BTC Group, with Earth in the background. Space has always been the final frontier, a place where no promotional product had gone before… until now!
We look forward to celebrating our half century in just 10 years time and can’t wait to see what the future brings.