Representing the UK, BTC Group MD Frank Murphy and Sales Director Paul Beirne attended the 58th annual meeting of the World Advertising Gifts Exchange (WAGE) group held during the 2016 Hong Kong Gifts Fair.
With total revenues exceeding €350M this global group of companies meet bi-annually to share information and ideas that cover every aspect of the Promotional Merchandise market.
Frank Murphy commented “Getting together with so many companies who are in many cases the largest in their respective markets is invaluable. The accumulated skills and knowledge in marketing, procurement and delivery of promotional merchandise is unrivalled in our industry and enables WAGE members to offer their clients a truly global solution. However it is the friendships and sharing of common goals that binds this unique organisation together”