August News 2017
  • Promotional Electra Ball Pen
  • Pen Printing Process
  • Wrap Print Pencils
August News 2017 

Whenever a customer asks to see our full range of products, it is never an easy feat. Theoretically our full range of products is consists of pretty much everything on the consumer market with area to print a logo! In terms of products from our trade only suppliers we generally say that we have over 100,000 products to choose from, with a great source of association recognised trade suppliers.

You may have read in our news story from earlier this year in April we regularly have suppliers come to BTC HQ educating the staff on current product lines and new products. This invaluable information allows our sales staff to pass on this information, using their experience to identify products that would match their brand and values. This month we chose to change it up and visit a local trade only supplier to not only see the latest product lines, but see how they are made, from concept to completion.

It is amazing to see the life cycle of something as simple as the humble promotional pen, promotional pens are one of the biggest sellers in the promotional industry, and although they are very simple product there is a great amount that goes into the manufacturing and branding of them before it ends up on desks around the world! It is this invaluable knowledge that is not only interesting to our inquisitive minds, but helps the sales team understand what can and can’t be done with the branding of these items from client request.

We were able to take this information, into our internal marketing forum, which we held on site at the manufacturer, and strategize how we can use this information going forward in our sales and marketing plans.