Over the last 38 years, we have a developed a thorough and comprehensive knowledge of what Marketers want to achieve using promotional merchandise, as well as the mechanisms required for delivery, such as ecommerce and fulfilment solutions or virtual catalogues. This enables us to position ourselves as an extension of your Marketing department and grasp a firm understanding of your requirements, however complex or unique.
It is crucial that the right product is selected for your campaign… how would you feel if you were given a low cost plastic pen as a thank you for buying a brand new executive car? The wrong merchandise can seriously damage perceptions about your brand. Your dedicated account manager will learn about your brand so that everything we offer you is appropriate, relevant and on brand… we’ll also act as brand guardians with your stakeholders.
It is essential that you feel safe in the knowledge that every effort is being made to guard your brand’s reputation and prevent association with illegal labour practices. Our membership of the Ethical Trading Initiative (ETI) since 2007 ensures we have the experience and all the latest tools to improve workers lives, with a very strict and internationally recognised code of labour practice, the ETI Base Code.
Merchandise should never be seen as a ‘freebie’ or ‘giveaway’… it should be used as a vital mechanism for your campaign to raise brand awareness, enhance your reputation, gain new customers, improve loyalty and build relationships… achieving your campaign goals and increasing propensity to buy. Did you know that promotional merchandise delivers a better ‘Cost per Impression’ than most other media?